How To Get A Vevo On Youtube
Video is all the rage right now.
Every bit a musician, you already know the importance of video marketing. Music videos, for instance, are powerful tools for helping you go exposure, brand more fans, and book more gigs. Today, if you aren't using videos to market your music, you're probably leaving opportunity on the table, because people accept a brusque attention span, and videos appeal to those sensibilities.
When musicians think video, the site that immediately comes to mind is YouTube. YouTube is a fantastic platform, and information technology's the world'southward 2nd biggest search engine just behind Google. But its strength is also its weakness – today, there's 300 hours of video beingness uploaded to YouTube every infinitesimal. That'southward 18,000 hours of content existence uploaded every hour!
When there'southward so much video existence uploaded and shared all the time, how exercise you stand out on a site like YouTube? How exercise you create a following where there'south then much going on? I've seen some of my friends try, and it'due south hard. I'1000 lucky to take a channel that I started in 2009 with over 150,000 upload views.
The adept news is in that location are other video sharing sites out in that location, and other opportunities for getting exposure for your music. For example, Vevo.
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What Is Vevo?
If y'all've e'er searched up a popular artist'due south music video on YouTube, you lot've probably come across videos hosted by Vevo. Vevo'southward name comes from the term "video evolution". Information technology was created by the big three record labels, Universal Music Grouping, Sony Music Entertainment, and Warner Music Group. Vevo's videos are only syndicated on YouTube and their ain website (which is why yous've seen Vevo videos on YouTube before).
Though the platform was founded by major labels – and Vevo is dominated past their content – they also host independent music videos. This is nifty news if you lot're looking to leverage the credibility that comes with having your ain Vevo channel.
How Practise I Get My Videos On Vevo?
Now that you know it'due south possible to get your music videos on Vevo, you're probably eager to become started.
Be forewarned that there are no guarantees your videos volition be accepted past Vevo, even if you become through the correct channels. Simply go through the right channels you must, as there are a limited number of partner that distribute independent content to Vevo. Fortunately, near of them are inexpensive.
In the same way you must go through a music benefactor to go your music on all major streaming sites and online stores, yous likewise need to go through an official Vevo partner to get your videos on Vevo. Here are several partners you tin become through and what they offer.
Ditto Music
There's a good chance y'all've already heard of Ditto Music. That's because they are a known music distributor, and offer several other products supporting musicians and music industry people. They can also help y'all get your videos on Vevo, even equally an unsigned artist.
The procedure for getting set is simple, and basically involves these three steps:
- Creating an account. As I already mentioned, it is necessary to create an account with an official Vevo partner. And so, if you want to get through Ditto Music, first, you'll need to create an account with them.
- Uploading your content. Afterward setting upwards your account with Ditto Music, you'll be able to upload your music video, which volition become sent to Vevo immediately. For your video to exist accepted, it must come across Vevo's standards (more on this in a moment).
- Waiting for your channel to exist created. This typically happens within 10 days of uploading your video content. If yous already have a Vevo aqueduct, and so new videos should just take 24 to 48 hours to appear on your channel.
With Ditto Music, yous get to keep 100% of the royalties earned through Vevo. I'll talk more about royalties a little later.
And then, what are Vevo'southward content standards? Your video must:
- Be Total Hd.
- Use H.264 video compression type.
- Be a .mov or .mp4 file.
- Be 1920×1080 (better) or 1280×720.
- Have a frame charge per unit no less than 23.98.
- Accept loftier quality (QT).
- Take a minimum of 7500 kb/southward bit rate (unrestricted).
- Exist de-interlaced.
- Utilise multi-pass encoding.
- Utilize AAVC format audio, in stereo, with a sample charge per unit of 44.100 kHz and a bit rate of 320 kbps CBR.
- Avert the utilize of webcam, flip cam, or iPhone footage, even if it's loftier quality.
If you aren't sure what whatever of this means, then evidence these specifications to your video editor and ensure they export your video with the proper specs before submitting your content.
Vydia
Vydia is another official Vevo partner that can help yous get your Vevo channel fix up, whether you're signed or unsigned.
First, you need to utilise to have your videos reviewed. Vydia will cheque to ensure your content meets Vevo'due south standards, and once your videos are accepted, you can fix your custom Vevo aqueduct. Vydia'southward review procedure takes one to two days, but they notation that acceptance from Vevo can take several months, depending on how much demand there is.
Vydia claims the same promotional opportunities bachelor to major artists are bachelor to independents who sign upwardly through them. Plus, any content that makes information technology onto Vevo will be syndicated through YouTube as well.
If y'all're interested in working with Vydia, I would recommend visiting their website for more information.
Free Vevo
Free Vevo is yet another official content partner of Vevo. They volition help get your music videos into the easily of Vevo, and syndicate your content to Yahoo Music, Bet, MTV, VH1, Tango, Fuse Television and others.
Gratuitous Vevo claims any artist from any land can upload and monetize their videos using their service.
A basic account with Free Vevo gets you:
- One Vevo channel.
- Free unlimited video uploads.
- Videos published in 24 hours.
- Syndication to Vevo partner sites.
- Support.
- Monetization.
- Monthly royalty statements.
Symphonic Distribution
Symphonic offers a slightly different service than the ones already mentioned.
They volition distribute your videos across some of the almost prominent digital channels for $95 per video. They claim to get your video out to: Vevo, TIDAL, Amazon, iTunes, and Noiseporn.
If video distribution is something that interests you, and y'all want to become your video on equally many platforms every bit possible, you might consider checking out Symphonic.
View Bedlamite
View Maniac claims if you take high quality videos, and you're serious nearly your music career, you can get your content onto Vevo, which will give your career a heave.
You can contact them directly to learn more nigh how they tin aid you.
Other
Though I've highlighted some of the most known Vevo partners here, you lot can probably notice other businesses and services that will offer to get your video content onto Vevo.
I can't necessarily speak to the legitimacy of whatsoever, because I've never used them for this purpose.
I would suggest doing some enquiry and asking around. If artists you know take been able to secure their Vevo channel through a specific service, y'all might consider going through the same company. Before yous shell out your hard-earned money for video distribution, find out if these companies can deliver on their promises.
Once more, working with the correct parties does not ensure that your content matches Vevo'south guidelines, so this is something yous need to accept care of showtime.
Why Should I Get My Music Videos On Vevo?
As I come across it, there are basically three advantages to getting your own Vevo channel:
- Credibility. As you've probably already guessed, non all artists have a Vevo channel. Having your ain could heave your credibility as an artist, and assist you stand out from the crowd.
- Exposure. A lot of people are familiar with the Vevo make considering they've watched music videos on YouTube. Being on Vevo should help drive more engagement and exposure for your music and video content. Vevo too has proprietary promotional opportunities, such as Vevo Lift and Vevo Presents, which tin can aid get your name out beyond the world. Don't forget – content that appears on Vevo is as well searchable on YouTube!
- Royalties. Artists earn royalties every fourth dimension their videos are viewed on Vevo. If you sign upwards through an official partner, you lot are entitled to the same royalties major characterization artists are. Vevo offers the best payout of any video hosting service out there. You can earn more past publishing more than and getting more views for your videos.
If none of these factors interest you, and so perhaps Vevo isn't correct for you lot. But assuming y'all have the goods, it shouldn't prove too difficult to go onto Vevo, and then it's worth a try.
How Much Tin can I Await To Make On Vevo?
When information technology comes to building a music career, money isn't everything. But as you distribute your music, sign upwardly for a operation rights organization (PRO) and Audio Exchange, pursue licensing and placement opportunities, get your music on the radio, and so on, equally adds upwards. There isn't a shortage of channels you tin can go through to earn royalties as a musician.
While reading the above, the notion of making money from Vevo may have piqued your interest. Supposedly, their payout is the highest of any video hosting site out there. I can't ostend or deny that.
But how much can artists expect to make?
Well, don't get too excited. Per Amaru Don Boob tube, artists stand to earn about $0.00222 to $0.0025 per stream. Sounds a lot like Spotify or any other streaming platform, doesn't it?
And so, as with anything else, if you don't have a huge following watching your every motion, you're probably not going to get rich off Vevo streams.
Only equally I said at the outset, every piddling bit counts. Information technology's still worth getting your Vevo channel prepare to collect whatsoever royalties you earn from the added exposure.
Yous can run across more well-nigh Vevo'south estimated CPM by searching online.
If I Manage To Secure A Vevo Channel, Should I Still Keep My YouTube Aqueduct?
The short reply is "yes".
The longer respond is that you probably won't exist able to go all your YouTube content onto Vevo, because Vevo was built specifically for high-quality music video content.
With YouTube, you can upload merely nearly anything y'all want – vlogs and rants, podcast discussions and interviews, rehearsal videos, random goof-off sessions, so forth. And so long equally yous're adhering by YouTube's policies and guidelines, you lot shouldn't run into any issues, and if you're the content owner, you can monetize your videos too.
This is not what Vevo is for. I know I'1000 repeating myself, simply Vevo is for music videos, and high-quality ones at that. So, in that location's simply no way for you to get all your video content on Vevo, unless you're but producing quality music videos.
Non to worry – you can maximize your reach past leveraging both your YouTube and Vevo presence. You're going to be a footling more hands-on with your YouTube channel, and a piddling more hands-off with your Vevo channel. So, your overall commitment to creating content shouldn't alter much.
If you've got great music video content, why not employ both platforms? It can't hurt to try.
What Is Vevo And How To Go Your Music Videos On Information technology Conclusion
If you're annihilation like me, you lot aren't just thinking most Vevo correct now. Yous're thinking well-nigh the broader spectrum of video hosting and sharing sites out there, and how you might distribute your content all over to go the maximum exposure possible.
Let me say this – and I'grand talking from experience – you're ameliorate off paying someone or using a service to do this for you. Doing it yourself will take far as well much time, and at some betoken, you'll just become bored of it and quit. And then, yous won't meet much traction from your efforts, considering it takes consistency and persistence to succeed in any attempt.
But it is good to remember about the vast potential of video marketing, and what it can practice for you and your career. In that location are so many places beyond YouTube that are withal underutilized by artists. It'south worth exploring your options and seeking out new opportunities, because you may come beyond some great ones forth the way.
P.S. Remember though, none of what you lot've learned will matter if you don't know how to go your music out at that place and earn from it. Want to acquire how to do that? Then become our gratis '5 Steps To Assisting Youtube Music Career' ebook emailed direct to you!
Source: https://www.musicindustryhowto.com/how-to-get-your-music-videos-on-vevo-and-why-youd-even-want-to/
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